by Dustin Gray | Jan 6, 2021 | Uncategorized
Real estate information is everywhere About two decades ago, the Multiple Listing Service™ and IDX leveled the playing field for real estate content. With the same listings available to consumers on thousands of public-facing websites — alongside info about schools,... 
by Dustin Gray | Jan 6, 2021 | Uncategorized
During Super Bowl LV, Rocket Mortgage released a series of humorous commercials with a memorable brand promise: certain is better. While some real estate agents and homebuyers may question the validity of Rocket’s promise, it speaks to the effort by the nation’s... 
by Dustin Gray | Jan 6, 2021 | Uncategorized
Suppose that you run a large real estate brokerage with thousands of agents. To attract and retain talent in the face of increased competition, you keep improving agent compensation — in spite of your overhead remaining the same. To keep clients from getting lured to... 
by Dustin Gray | Jan 6, 2021 | Uncategorized
Why your broker and agent websites aren’t enough anymore Pretty much every real estate brokerage and individual agent has a website. Most have roughly the same format: listings, agent bios, community info, home value estimates, and so on. Usually there’s a...
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